Breed 77 relocated here from Gibraltar in 1997 and won Kerrang!'s 'Best Unsigned Band' readers' poll in 1998. After several years of mis-management and the odd line-up change, they signed a five album deal with Albert Productions UK in 2001. 'Alberts', the only dedicated rock band 'incubator' production company in Britain, have just scored their first Top 40 success with Violent Delight's 'I Wish I Was A Girl' single, which, despite no airplay because of its graphic lyrics, still charted at number 25. Violent Delight were discovered and nurtured by Alberts before they signed to Warners. The original version of 'I Wish I Was A Girl', recorded at Alberts' state of the art studio complex in Islington, could not be bettered, and was chosen for release over subsequent re-recordings.
Alberts, the Australian company which publish a huge range of hits worldwide, (including the entire AC/DC catalogue), established a UK Production and Publishing HQ in London in 1996, with a view to acquiring, promoting and developing quality international copyright. Uniquely, they have 'in-house' facilities to nurture, rehearse, record, and now release their own product on the Albert Productions UK label.
Breed 77 recorded their debut self-titled album at Alberts in the summer of 2001, released it in November 2001 to huge acclaim:-
"This is an important album. And in an age of a hundred identikit 'musicians' sustained by a combination of gnarly-looking tattoos and the ability to tug at the heart-strings and wallet chains of 'the kids', Breed 77 are an important band. Good news for anyone who's ever dreamt of a glorious collision between bristling, Alice In Chains-esque atmospherics and nu metallic grooves that could knock the kneecaps off a charging rhino. This eponymous debut is beautifully soaked in the kind of contemporary emotion too-often displaced by those whose sound is preened to make a mosh-pit bounce with no consideration given to having the hairs on the back of your neck snap up straight. A valuable, laudable effort." KKKK Alistair Lawrence, Kerrang! November 17th 2001.
"The climate couldn't be more right for Breed 77 - the London based Gibraltans. With the masses lapping up an era of post-Alice In Chains and Pearl Jam rock, a la Staind, Stone Temple Pilots and Creed, Breed 77 have a ready-made audience ready to get their paws on this debut platter. This album shows the quartet have moved well beyond their initial Pantera-isms displayed on the Household name and Org records singles, and instead we're left with a band who've matured into an outfit ready to grapple the more mainstream audiences. Indeed, 'Breed 77' is laced with flamenco guitar flurries, ballsy rocking ditties and plenty of pop sensibilities. For years, Breed 77 were dubbed the UK's best unsigned band and, now signed, it's up to the boys to show they can cut the mustard. 'Breed 77' is a rock-sold starting block." James Dominic, Rock Sound November 2001.
Having spent much of 2002 on the road building a live following around Europe, selling thousands of albums in Spain, Portugal, France and Germany along the way, Breed 77 recorded 'La Ultima Hora (The Final Hour)' in January 2003.
'La Ultima Hora (The Final Hour)' is the next weapon in Alberts' inexorable assault towards establishing Breed 77 in the international rock market, and is all set to win over a huge number of new hard rock fans with it's crisp, soaring melodies and brooding vocals.
