Hailed by All Music Guide as “an example of everything right about hard rock,” the Syracuse-based BRAND NEW SIN triumphantly return with a monstrous sophomore release that is sure to garner the attention and respect they truly deserve. The group’s highly anticipated new effort Recipe For Disaster, their first on Century Media Records, features 13 tracks of pure hard rockin’ intensity mixed with undeniable catchy choruses and sheer aggression. The first single, “Black And Blue,” is a crushing anthem that shows the group have only grown tighter over the past year and are now prepared to take over the world.
The Southern-influenced hard rock quintet first burst upon the scene in 2002 with their groundbreaking self-titled Now Or Never Records debut album, which garnered acclaim from such mainstream outlets as Billboard and Guitar One. BRAND NEW SIN resembled a mesmerizing amalgam of sludgy, dirt-under-the-fingernails, calloused-skin rock and down home, southern style blues. The stunning debut offering was produced by local knobsman Pete Walker at Village Recorders in Liverpool, New York and was one of those rare rock records erected through sheer talent, skill, passion and an iron clad work ethic. It boasted an undeniable raw fury that quickly had critics hailing the band as the next big thing in rock.
The group went on to earn a devoted legion of fans through relentless touring with a wide array of artists, from Black Label Society and Slayer to Breaking Benjamin and Saliva. It's the stunning blend of front man Joe Altier's captivating roar and melodic overtones mixed with the band's gritty, rock-solid rhythm section, stunning dual guitar solos and pummeling hooks that helped this group stand out from the pack and appeal to a diverse audience. "Brand New Sin is unyielding rock n’ roll power and timelessness," says Altier, "You can pick our record up 20 years from now and it will still feel as fresh and relevant as it does today." Indeed, BRAND NEW SIN was on a path to ultimately join the ranks of classic bands like AC/DC.
Unfortunately, the band were soon sidelined in 2003 due to numerous label issues and lineup changes. BRAND NEW SIN soon added new drummer Kevin Dean to the fold, while longtime guitarists Kenny Dunham, Kris Wiechmann and bassist Chuck Kahl stepped up their involvement. The band ultimately grew tighter and their new found energy was put into their songwriting for the greater half of 2004, as the band hooked back up with Walker to record their eagerly awaited sophomore offering. The early demos quickly caught the attention of Century Media Records, who signed the band to a worldwide deal this past year.
With the resurgence of hard rock in the U.S., it looks as if 2005 is going to be the year BRAND NEW SIN will make their mark.
Their new album, Recipe For Disaster, incorporates a variety of metal and hard rock influences ranging from Motorhead, Black Sabbath, and Guns N' Roses to Pantera and Metallica, while traces of Lynyrd Skynyrd remain evident, lending them the sort of bluesy, swampy edge they are best known for. The release of Recipe For Disaster was preceded by a series of performances alongside rock legends Motorhead and Corrosion of Conformity, as well as dates with Life of Agony and Faster Pussycat. Expect the band to tour relentlessly throughout the year.
Just when you thought you've heard it all, BRAND NEW SIN returns with an aggressive, blue-collar American hard rock album sure to create a buzz that will transcend genres.
