BJORK

Exploring the world within is the story of Bjork's latest video in support of her single "Hollow", taken from Icelandic's singer/songwriter album Biophilia. The impressive clip takes a more interactive/multi-media approach to her music, where the singer reveals her DNA. The tribute-clip to our DNA shows the singer's multi-colored molecular DNA strands and protein models reactions to her music. Premiered on NPR's "All Songs Considered" on March 6th, this impressive work was created by biomedical animator Drew Berry who explained the video's idea: "exploration of the microscopic and molecular landscapes inside Björk's body."

When describing "Hollow" in a recent interview with NPR, the singer described the project as the kind of song to get you "thinking about your ancestors and DNA…It's like being part of this everlasting necklace when you're just a bead on a chain and you sort of want to belong and be a part of it and it's just like a miracle."

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On Biophilia, Björk collaborated with app developers, scientists, writers, inventors, musicians, and instrument makers to create a unique multimedia exploration of the universe and its physical forces—particularly those where music, nature, and technology meet.