G.O.O.D. Music unleashed Cruel Summer short promo video

G.O.O.D. Music unleashed Cruel Summer short promo video While BET recently revealed the nominations for their annual hip-hop awards, rapper Kanye West, which scooped the most nominees - 17 nods - has unveiled a short promo video for his upcoming project Cruel Summer due to be released with his team G.O.O.D. Music.

The highly-anticipated album is given in a 30-second spot which puts the album's super-artsy artwork on full display, sending it crashing dramatically through a wall before being broken into a hundred little pieces on the ground. All the slow-mo action is sound tracked by the album's hit single "Mercy".

Cruel Summer drops next Tuesday, September 18, but is available for pre-order on iTunes now. Check out the album preview in here.

Meanwhile, check out the BET Hip-Hop Awards nominations in here. The rapper scored 17 nods, mostly for his work with Watch the Throne with Jay-Z, who is also up for numerous awards, while 2 Chainz and Drake followed with 13 each.

Best Hip-Hop Video 2 Chainz Ft Drake – "No Lie" A$AP Rocky – "Goldie" Drake Ft Lil' Wayne – "HYFR" Wale Ft Miguel – "Lotus Flower Bomb" Kanye West, 2 Chainz, Big Sean x Pusha T – "Mercy"

Reese's Perfect Combo Award 2 Chainz Ft Drake – "No Lie" Drake Ft Lil' Wayne x Tyga – "The Motto" J. Cole Ft Missy Elliott – "Nobody's Perfect" Wale Ft Miguel – "Lotus Flower Bomb" Kanye West, 2 Chainz, Big Sean x Pusha T – "Mercy"

Best Live Performer A$AP Rocky Drake J. Cole The Throne (Jay-Z x Kanye West) Kanye West

Lyricist of the Year J. Cole Jay-Z Kendrick Lamar Nas Kanye West

Producer of the Year Hit-Boy J. Cole J.U.S.T.I.C.E. League No I.D. Kanye West

MVP of the Year 2 Chainz J. Cole Jay-Z Rick Ross Kanye West

Track of the Year "Cashin' Out" (Ca$h Out) "I'ma Boss" (Meek Mill Ft Rick Ross) "N–gas In Paris" (The Throne) "No Lie" (2 Chainz Ft Drake) "The Motto" (Drake Ft Lil' Wayne x Tyga)

CD of the Year The Dreamer, The Believer (Common) Take Care (Drake) Cole World: The Sideline Story (J. Cole) Watch The Throne (Jay-Z x Kanye West) TM 103: Hustlerz Ambition (Young Jeezy)

Hustler of the Year 2 Chainz Jay-Z Lil' Wayne Rick Ross Kanye West