Kanye West

G.O.O.D. Music unleashed Cruel Summer short promo video

G.O.O.D. Music unleashed Cruel Summer short promo videoWhile BET recently revealed the nominations for their annual hip-hop awards, rapper Kanye West, which scooped the most nominees - 17 nods - has unveiled a short promo video for his upcoming project Cruel Summer due to be released with his team G.O.O.D. Music.

The highly-anticipated album is given in a 30-second spot which puts the album's super-artsy artwork on full display, sending it crashing dramatically through a wall before being broken into a hundred little pieces on the ground. All the slow-mo action is sound tracked by the album's hit single "Mercy".

Cruel Summer drops next Tuesday, September 18, but is available for pre-order on iTunes now. Check out the album preview in here.

Meanwhile, check out the BET Hip-Hop Awards nominations in here. The rapper scored 17 nods, mostly for his work with Watch the Throne with Jay-Z, who is also up for numerous awards, while 2 Chainz and Drake followed with 13 each.

Best Hip-Hop Video
2 Chainz Ft Drake – "No Lie"
A$AP Rocky – "Goldie"
Drake Ft Lil' Wayne – "HYFR"
Wale Ft Miguel – "Lotus Flower Bomb"
Kanye West, 2 Chainz, Big Sean x Pusha T – "Mercy"

Reese's Perfect Combo Award
2 Chainz Ft Drake – "No Lie"
Drake Ft Lil' Wayne x Tyga – "The Motto"
J. Cole Ft Missy Elliott – "Nobody's Perfect"
Wale Ft Miguel – "Lotus Flower Bomb"
Kanye West, 2 Chainz, Big Sean x Pusha T – "Mercy"

Best Live Performer
A$AP Rocky
Drake
J. Cole
The Throne (Jay-Z x Kanye West)
Kanye West

Lyricist of the Year
J. Cole
Jay-Z
Kendrick Lamar
Nas
Kanye West

Producer of the Year
Hit-Boy
J. Cole
J.U.S.T.I.C.E. League
No I.D.
Kanye West

MVP of the Year
2 Chainz
J. Cole
Jay-Z
Rick Ross
Kanye West

Track of the Year
"Cashin' Out" (Ca$h Out)
"I'ma Boss" (Meek Mill Ft Rick Ross)
"N–gas In Paris" (The Throne)
"No Lie" (2 Chainz Ft Drake)
"The Motto" (Drake Ft Lil' Wayne x Tyga)

CD of the Year
The Dreamer, The Believer (Common)
Take Care (Drake)
Cole World: The Sideline Story (J. Cole)
Watch The Throne (Jay-Z x Kanye West)
TM 103: Hustlerz Ambition (Young Jeezy)

Hustler of the Year
2 Chainz
Jay-Z
Lil' Wayne
Rick Ross
Kanye West