JOJO 'In The Dark' Music Video
JoJo has premiered the music video in support of her song "In the Dark". The clip mostly features close-up look at the "A Little Too Late" hitmaker who is blindfolded and seemingly topless as she explores her physical desire with a male who is also blindfolded.
The black and white clip which brilliantly illustrates the story told in the song is very simple and features the singer who seems to be topless blindfolded and is exploring forbidden love with a male partner.
The raunchy clip was directed by Nicole Ehrlich and Clarence Fuller in New York and was apparently inspired by the queen of pop Madonna’s earlier videos.
"In the Dark" is taken from JoJo's first mixtape Can't Take That Away From Me which has been released in U.S. on September 7. "[The song's] different than anything people have heard from me before," she told Rap-Up. "It's a very sensual record and there's an undertone of sadness to it."
The street album might be released as a pre-cursor to her upcoming third studio effort "All I Want Is Everything" which is currently in the works. The record will be her Interscope debut and her first release since 2006 "The High Road".
JOJO - "In The Dark" music video:
