King of Rock 'n Roll Elvis Presley will be digitally revived as Tupac Shakur hologram
Following the Tupac Shakur's holographic image that previously stunned the Coachella crowd this year, the Digital Domain Media Group have recently announced that they preparing to revive the image of rock 'n roll legend Elvis Presley. The hologram is set for a range of entertainment projects including live shows and appearances for TV and movie.
The project "will help continue the growth of Elvis' rich legacy all over the world," said Elvis Presley Enterprises President and CEO, Jack Soden. "This is a new and exciting way to bring the magic and music of Elvis Presley to life. His lifelong fans will be thrilled all over again and new audiences will discover the electric experience of Elvis the performer." Digital Domain Media Group Chairman and CEO, John Textor, shared the same excitement as he added in a statement, "Elvis is the most iconic, most recognized performer on the planet, and we are thrilled to have been chosen to bring new performances and original shows where fans can have their own, new experiences of Elvis."
In an interview with LA Times on Wednesday, Digital Domain's chief creative officer Ed Ulbrich dished on their plan for the virtual incarnation. "We are looking to develop several versions of Elvis," he spilled. "We are creating an original and exclusive brand new performances by Elvis Presley that no one has ever seen before."
"It has to be absolutely authentic, and he should be utterly believable and real," he added. "The world will be watching, and there is no tolerable margin of error." While Elvis remained the King of Rock 'n Roll since his death in 1977, this project definitely will conquer Elvis' fans forever and set him once again the most popular figure in rock music. Still, no official word on when hologram Elvis will make its official debut.
Digital Domain was founded by "Avatar" flimmaker James Cameron in 1993. They created "synthetic human beings" for such movies as "The Curious Case of Benjamin Button", "Tron: Legacy" and "X-Men: First Class". Their work in the Brad Pitt-starring movie was awarded an Oscar.
In working on the Elvis project, they signed an exclusive agreement with CORE Media Group, a portfolio company of Apollo Global Management LLC behind such iconic brands as Elvis Presley, Muhammad Ali, "American Idol" and "So You Think You Can Dance".
Watch below Celine Dion's performance with Elvis Presley on American Idol 2009 "If I Can Dream":
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